Marketing Channel Management
Channel management requires the selection of a particular intermediary and motivate them in a mix of cost-effective business relationships. The goal is to build a 'togetherness' feeling in managing joint distribution. The sales agent should be evaluated periodically based on the company's channel sales force and other members of the sales channel. Channel modification should be done regularly because of the continuous changes in the marketing environment. Furthermore, companies should evaluate the addition or subtraction of any intermediary or channel and that may modify the duct system as a whole.
Channel marketing is a good trait to dramatic changes are temporary or continuous. We have three future growth, most importantly, the system ran ¬ pemasa vertical, horizontal and multiple channels. The future of growth marketing han ¬ This has important implications for cooperatives, channel conflict and competition.
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